Thursday, February 17, 2005

That's the News, the Way We Think People Like It

Good morning. Before I get started I want to give a shoutout to my brother Bryan, who turns 35 today. It's also Michael Jordan's birthday. It's his 42nd, I think.

Regarding the subject line, I'm referring to my school's new radio format for the news. Last semester, we were giving five-minute updates every two hours, starting at 8:55, with the last one at 2:55. We then did a 15-minute extended news broadcast each day, from 4:45 to 5:00 p.m. We shortened our broadcasts to three minutes to tighten it up a bit, and all seemed to work pretty well.

But this semester several of the news authorities at WERS, our station, decided that it was best to only have morning updates--and shorter, more frequent ones at that. So, starting at 6:28, we are doing two-minute newscasts every half hour, with the last one starting at 9:28. We then do an extended newscast at 9:54.

In many ways, this new format has been a positive change. The news anchor, writer and producer get to know each other better. We all feel for each other because we got up at 5:00, 5:30 a.m. in the morning. And we get free coffee, as we are doing the news casts during the show "Coffeehouse." We've added traffic to our broadcasts. The best thing, I think, from an experience perspective, is that we do write some of the same stories but have the chance to fine-tune them. We don't have to leave after one broadcast and say, "Man, I really screwed that piece up." It gives the anchor a lot of practice, for sure.

We also do 10 seconds of traffic--15 on the extended news--for those who are interested.

I'm writing this semester, not anchoring, and it's still been a very positive extracurricular activity for me. Once in a while I'll contribute a voicer, where a tape of me giving a 30-second broadcast comes in to give the anchor a rest during the extended news.

That's my radio entry, and I'm sticking to it. What do you think? What do you look for in your radio broadcasts?

Peace.

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